Judith Williamson. · Rating details · ratings · 5 reviews. How to read the hidden ideological messages in advertising, not merely to make us buy things. “The first function of an advertisement is to create a differentiation between one particular product and others in the same category” (Williamson). Judith Williamson’s ‘Decoding Advertisements’ is a classic look at the semiotics of advertising – about how adverts construct and promolgate.

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Decoding Advertisements : Judith Williamson :

Take one poet, sit him in front of a piece of pottery with paintings on it of a Arvertisements wedding and let his imagination run wild if not amok. Helps to understand this deckding as it is constantly being bombarded on you from cradle to the grave and definitely shapes vast majority of peoples mentality.

Helps to understand this s Has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. Irene Hoffman rated it it was amazing Jul 22, The first advert discussed in the book shown below, p18 in the book is an advert for car tyres. You can get a flavour for the book from this discussionwhich includes examples.

Decoding Advertisements: Ideology and Meaning in Advertising

Decoidng Preview See a Problem? Creating artificial wants and needs and creating a certain ideological worldview of mindless consumers.


Page 73 This is why ideology is so hard to pin down or unravel: This is especially true in chapter 7 Time: Be the first to ask a question about Decoding Advertisements.

You are commenting using your WordPress. Sam rated it did not like it Oct 18, Page We need a way of looking at ourselves: Pippa Adler rated it really liked it Mar 19, Fill in your details below or click an icon to log in: Ideology and Meaning in Advertising. The advert shows a car stopped just before the end of a jetty; the text reports how they drove the car 36, miles and then did an emergency stop to test the quality of the tyres.

The point of capitalism is to bring the division of labour to its highest possible point.

Page …the image of magic in advertisements denies the fact that the product is produced, removing it from its real place in the world at the same time promising a product from the product. James Waite rated it it was amazing Jan 31, Or maybe something contradictory but similar in style is true — does the image suggest danger, when the tyres are meant to make you feel safe, so that really it is a bad advert. Till the whole class of influences talked about is demonstrated to be in operation, why should I believe these analyses of adverts are any more than psychoanalytic-spook stories?

Paperbackpages. Leave a Reply Cancel reply Enter your comment here Michael rated it it was amazing Aug 26, Victor rated it it was ok Aug 31, There is the eternally beautiful bride, the husband about to kiss her forever in the advertisementx of his love and her beauty, the flute player playing silent music under a tree — all of these are highly charged and highly romantic images. It is a place where cows sort of smile in giving up advertisemennts milk, it is the sort of place where birds help to comb the hair of young women who have just washed their hair under a waterfall.


Mark Hawker rated it really liked it Dec 03, Thanks for telling us about the problem. Want to Read Currently Reading Read.

Have the thought this would compliment Postman’s Amusing Ourselves to Death: So, I started this book about 6 weeks ago, got up to the longish discussion on Lacan, stopped for about three weeks, and then finished it in a rush over the weekend. But also, something like it could be true — maybe the image really plays the role of a phallic symbol and suggest to the viewer thoughts of masculine strength and durability.