Managing Public Relations CL [James E. Grunig] on by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Get this from a library! Managing public relations. [James E Grunig; Todd Hunt]. GRUNIG & HUNT’S FOUR MODELS OF PUBLIC RELATIONS. In the book “Managing Public Relations” from James E. Grunig and Todd. Hunt.

Author: Shaktimi Taurg
Country: Ghana
Language: English (Spanish)
Genre: Health and Food
Published (Last): 25 March 2010
Pages: 403
PDF File Size: 1.21 Mb
ePub File Size: 11.47 Mb
ISBN: 350-1-35582-166-5
Downloads: 20684
Price: Free* [*Free Regsitration Required]
Uploader: Gum

Managing Public Relations – James E. Grunig, Todd Hunt – Google Books

For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of hunnt offshore suppliers? The public information model moves away from the manipulative tactics used in the press agent model and presents more accurate information. What is public relations? Still, persuasive communication is used in this model to benefit the organization more so than audiences; therefore, it is considered asymmetrical or imbalanced.

Four models of public relations – Writing for Strategic Communication Industries

Some experts think of public relations more broadly. For instance, they may argue that political lobbying is a form of public relations because lobbyists engage in communication activities and client advocacy in order to shape the attitudes of Congress Berg, Some press releases and newsletters are created based on this model, when audiences are not necessarily targeted managint researched beforehand.


Skip to content Increase Font Size. Why do companies need public relations? Here, practitioners are negotiators and use communication grunnig ensure that all involved parties benefit, not just the organization that employs them. Consider this example from Dr.

Discussion Point Do you think the two-way symmetrical model is plausible? Finally, the two-way symmetrical model argues that the manafing relations practitioner should serve as a liaison between the organization and key publics, rather than as a persuader.

However, this book focuses on a public relations approach based particularly on writing for the media.

Do you think the two-way symmetrical model is plausible? The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to use in their everyday tactics and strategies Simpson, William Sledzikassociate professor of journalism and mass communication at Kent State University: Practitioners do not conduct audience analysis research to guide their strategies and tactics. These models serve as guidelines to create programs, strategies, and relatjons.


One example is propagandist techniques created by news media outlets in North Korea. William Sledzikassociate professor of journalism and mass communication at Relationw State University:.

In this model, accuracy is puvlic important and organizations do not seek audience feedback or conduct audience analysis research. It is a one-way form of communication.

Furthermore, the goal is to disseminate communication based on the two-way symmetrical model presented by Grunig and Hunt However, the communication pattern is still one-way.