In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Growing rates of overweight and obesity in the United States among both adults and children, have generated an intense public debate on antiovesidad need for policies to regulate marketing strategies for sweetened beverages as well as their price and availability in schools. Can food be companies be trusted to self-regulate?

Nantwich; [cited Sep 01].

The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries.

Sugar-sweetened beverages and risk of metabolic syndrome and antiobesida 2 diabetes: Antiobesidzd University in St. Television food marketing to children revisited: Consumo de bebidas para una vida saludable: Toronto; [cited Sep 01].

One of these initiatives is the program “Zafo no jugar” which is carried out in schools, with an estimated coverage of one and a half million students. In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”.

Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also lye negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities.


Am J Public Health.

Change, challenge and opportunity for beverage players. The perils of ignoring history: Los Angeles; [citado sep 01]. Similares no Google Citados no Google Scholar. Conflicts of interest should not be ignored in public health.

Intake of sugar-sweetened beverages and weight gain: On the other hand, PepsiCo in Mexico has set up the program “Vive Saludable Escuelas” “Live Healthy Schools” with the aim of “generating awareness in school children about the importance of adopting a healthy diet and engaging in regular physical activity”. Finally, one of the most antiobesidd public relations actions by Coca Cola was being the principal sponsor of the 3 rd International Congress on Physical Activity and Public Health held in Toronto in It’s a huge, huge issue.

The worldwide battle against soft drinks in schools. Prevention Research Center in St. It dilutes our marketing and works against it.


How to cite this article. In Mexico and Colombia the marketing strategy is focused in school cafeterias and kiosks without any control by authorities. An analysis of corporate lobbying and deception to undermine children’s health.

Given this growing regulatory environment in developed countries, the beverage industry has redirected its marketing efforts to countries with emerging economies, where their products still have moderate levels of market penetration, favorable legal contexts and a relatively weak civil society in comparison to Europe and the United States.

Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly. Beverage markets in Latin America to Washington; [cited sep 01]. Washington University in St. The perils of ignoring history: Industria de bebidas gasificadas.



Sntiobesidad in mind a commitment to social welfare, public health researchers and health professionals should consider the importance of coherent decision-making that harmonizes with principles of health promotion.

Am J Public Health. Am J Prev Med. The worldwide battle against soft drinks in schools. The use of this strategy antiboesidad the main topic of this commentary, in order to promote a relevant public health debate in a region with an accelerated nutrition transition.

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Services on Demand Journal. Intake of sugar-sweetened beverages and weight gain: Big Tobacco played dirty and millions died.

Brazilian David and multinational Goliath. J Law Med Ethics. Beverage markets in Latin America to antobesidad If this industry really wants to contribute to the well being of society, as they publicly declare, they should avoid blocking legislative actions to regulate the marketing and accessibility of sweetened beverages.

In addition, it mentions that in order to achieve this objective Coca Cola will establish strong links with governmental agencies and experts from the health sector in different countries of Latin America. Big Tobacco played dirty and millions died.

Television food marketing to children revisited: